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But wouldn't you maybe be more uneasy if it was accurately targeting you?
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No, because I block most ads using ad blockers, and I just ignore most of the rest. If it's an ad I'm interested in, so much the better. I'd rather see a useful ad than one I am not interested in. But, I just don't buy stuff very often based on an ad. I don't go "shopping." If I buy something it is based on research and a decision process.