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Originally Posted by Tsunami
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I remember here in Belgium you had AdValvas.be and in our neighbouring Netherlands there was ilse.nl. Both services claimed to be "for life". However, if I recall well, they were both gone within the couple of years.
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So they were "for life": the life of the service.
I think the true meaning of "for life" is the life of the product.
For some strange reason people seem to interpret "for life" as meaning their own life. People tend to be egocentric.
Most companies would not make a commitment for a person's lifetime, because some people live forever.
Especially in Belgium.