The average FB user is not really worried because they only share what they don't mind sharing! My wife uses it more than I do because her friends use it. They don't use it for much other than chatting amongst themselves and looking at each other's news feeds, but she ignores 90% of the garbage. Similarly, I use Twitter as my own personal news feed and I hardly ever see all the horrible stuff people are complaining about. If I don't like what someone writes I just unfollow them or block them. I only use FB to manage a business page. There are lots of people on FB who use it in a way that gives them value, even if others do not.
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