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I suspect they are trying to severely limit free accounts because Zoho became a haven for scammy emailers. You can Google up news stories of various issues they have had with phishers, spammers, etc. Their business products look solid, but email is so key to any business I am certain they are trying to clean up that service. And, like other major providers they have learned that there is no money in providing free stuff that doesn't including a strong advertising component.
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